101 Design Methods: A Structured Approach for Driving Innovation in Your Organization

Author: Kumar, Vijay

Brand: Wiley

Edition: 1

Format: Illustrated

Number Of Pages: 336

EAN: 9781118083468

Release Date: 09-10-2012

Package Dimensions: 9.2 x 7.5 x 0.8 inches

Languages: English

Binding: Paperback

Part Number: 43171-585925

Details: The first step-by-step guidebook for successful innovation planning
Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.