Fashion Brand Merchandising

Author: Kendall, Gordon T.

Brand: Bloomsbury

Edition: 1

Number Of Pages: 416

EAN: 9781563675614

Release Date: 26-11-2008

Package Dimensions: 9.3 x 7.2 x 0.7 inches

Languages: English

Binding: Hardcover

Part Number: 9781563675614

model number: 9781563675614

Details: Fashion Brand Merchandising introduces the concepts and practices to help students build, develop, and work with fashion brands. The book includes four parts, each exploring an important facet of fashion brands and the fashion brand process. This text covers how branding and merchandising activities are interrelated and interdependent with respect to marketing fashion-related products. In whatever capacity you engage with fashion brands-marketer, merchandiser, retailer, designer, or student-this text covers what you need to know to work successfully in the industry.
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