Fashion Branding Unraveled

Author: Hameide, Kaled K.

Brand: Bloomsbury

Edition: 1

Number Of Pages: 290

EAN: 9781563678745

Release Date: 14-02-2011

Package Dimensions: 9.0 x 7.3 x 0.8 inches

Languages: English

Binding: paperback

Part Number: YES6890681

model number: YES6890681

Details: Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.