Fashion Design: Process, Innovation and Practice

Author: McKelvey, Kathryn

Brand: Wiley

Edition: 2

Format: Illustrated

Number Of Pages: 240

EAN: 9780470655771

Release Date: 17-01-2012

Package Dimensions: 9.6 x 7.2 x 0.4 inches

Languages: English

Binding: Paperback

Part Number: Illustrated

Details: Shows how the design process can be successfully applied to satisfy market needs and trends
Fashion design seems to be a glamorous mystery for which only the fortunate few have sufficient talent to succeed. In reality, commercially successful results can be achieved if the right processes are followed in the early design process.
Fashion Design sets out basic principles and exercises in order to make fashion design a logical process, providing a framework from which they can expand your skills steadily.
Fashion Design, 2nd Edition: Shows how the design process can be successfully applied to satisfy market needs and trends Has a problem solving approach, with practical design projects and portfolio exercises to encourage readers to develop their innovation, experimentation and versatility Pays special attention to computer-aided design (CAD) and employment opportunities, including an overview of what is involved in studying and becoming a designer in the contemporary fashion industry.