Fashion Entrepreneurship: Retail Business Planning

Author: Granger, Michele M.

Brand: Fairchild Books

Edition: 2

Number Of Pages: 392

EAN: 9781609011345

Release Date: 31-08-2011

Package Dimensions: 10.8 x 8.5 x 0.8 inches

Languages: English

Binding: paperback

Details: Written by entrepreneurs, for entrepreneurs, Fashion Entrepreneurship: Retail Business Planning, 2nd Edition, serves as a step-by-step guide to starting a fashion retail business. In addition to exploring entrepreneurship, management, and market segmentation, the text covers tactical elements such as financial statements, cash flow, accessing capital, merchandising, and creating a store on the Web. Using a hypothetical business plan that builds progressively with each chapter, the book offers a real-world practical framework for building a successful retail venture and creating a business plan. Profiles of successful entrepreneurs and exercises allow readers to apply the process to their own concepts.