Fashion Entrepreneurship Retail Business Planning + Free WWD.com 2-month trial subscription access card

Author: Michele M. Granger

Brand: Brand: Fairchild Pubns

Features:

• Used Book in Good Condition

EAN: 9781609011871

Release Date: 05-11-2002

Package Dimensions: 11.0 x 8.5 x 1.0 inches

Languages: English

Binding: Paperback

Details: This text provides a background in entrepreneurship for apparel, accessories, textiles, and home furnishings business development. In addition, the text delivers the information needed to develop a comprehensive, effective business plan, aspects of which have been incorporated in chapters on merchandising, operating procedures, human resource development, and financing. Further examined is the development of a fashion retail business from concept articulation to exit strategies. Included is a discussion of brick-and-mortar businesses, click companies, and service firms in the apparel and soft-good sectors. The last chapter of the text presents a sample business plan.