Fashion Forecasting

Author: Brannon, Evelyn L.

Brand: Fairchild Books

Edition: 3

Number Of Pages: 480

EAN: 9781563678202

Release Date: 22-06-2010

Package Dimensions: 8.9 x 7.3 x 1.2 inches

Languages: English

Binding: paperback

Part Number: YES6890679

Details: This comprehensive text provides students with the tools to bridge the gap between ambiguous signs and actionable decisions. Designed to make forecasting techniques accessible, Fashion Forecasting not only explains information gathering, but also the process of organizing and analyzing the information for presenting and implementing the forecast. Completely updated with full-color illustrations, the 3rd Edition features the most up-to-date information on current fashion forecasting practices, including the use of the Internet, trade shows, fashion weeks, and regional centers. It will also give the reader an opportunity to rehearse these best practices through case studies and forecasting activities.