Details: Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public, and is a valuable tool for anyone who wants to know more about fashion and the fashion business. The seventh edition includes updates on the latest technological advances in garment and textile production, as well as new information on merchandising and retailing. It also includes information on major designers and manufacturers such as Tommy Hilfiger, Donna Karan, Calvin Klein, Ralph Lauren, Karl Lagerfeld, Giorgio Armani, and Miuccia Prada. For retail store apparel and accessory buyers and merchandise managers, as well as merchandisers and designers working for apparel manufacturers.
