Fashion Marketing Communications

Author: Lea-Greenwood, Gaynor

Brand: Wiley

Edition: 1

Number Of Pages: 224

EAN: 9781405150606

Release Date: 08-03-2013

Package Dimensions: 9.5 x 6.7 x 0.5 inches

Languages: English

Binding: paperback

Part Number: 9781405150606

Details: Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business.

This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.