Fashion Marketing & Merchandising

Author: Wolfe, Mary

Brand: Goodheart-Wilcox Publisher

Edition: 3

Features:

• Used Book in Good Condition

Number Of Pages: 672

EAN: 9781590709184

Release Date: 24-04-2008

Package Dimensions: 11.1 x 8.7 x 1.1 inches

Languages: English

Binding: hardcover

Details: Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

• Describes the latest concepts in manufacturing, mass customization, and niche specialization; trends in globalization; and environmental issues.
• Explains computer technologies, such as robotic manufacturing, automatic replenishment of merchandise, and Internet retailing.
• Fashion in Action activities encourage students to apply many of the concepts learned in the chapter to real-life situations.
• Extensive glossary helps students learn terms related to fashion marketing and merchandising.