Fashion Public Relations

Author: Sherman, Gerald J.

Brand: Bloomsbury

Edition: First Edition

Number Of Pages: 391

EAN: 9781563677755

Release Date: 02-03-2010

Package Dimensions: 10.0 x 8.0 x 1.3 inches

Languages: English

Binding: paperback

Part Number: Refer to Sapnet.

Details: Fashion Public Relations delivers a practical approach to the world of public relations and image management, specifically related to the fashion industry. In-depth case studies feature prominent apparel and textile companies as well as outside public relations firms that serve them. Concentrating on the pragmatic aspects of public relations and the fundamentals of fashion public relations, the authors place principles and concepts in a real-world context that students will actually face in the business world. This textbook equips students with the essential approaches and techniques necessary for a successful career in fashion public relations.
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