Going Global: The Textile and Apparel Industry + Free WWD.com 2-month trial subscription access card

Author: Grace I. Kunz

EAN: 9781609011857

Release Date: 16-11-2006

Package Dimensions: 9.6 x 7.6 x 1.4 inches

Languages: English

Binding: Hardcover

Details: As the merchandising, design, production, and distribution of textiles and apparel become increasingly global, it is crucial to recognize the role of political, social, and economic perspectives in the international marketplace. Going Global: The Textile and Apparel Industry reveals the language and basic concepts of global textile and apparel trade. Students are taught to assess the marketing and sourcing of textiles and apparel in four major global trading regions and examine the latest trends that are impacting manufacturing, retailing, and consumption throughout the world.