Loose Leaf for Strategic Management: Creating Competitive Advantages

Author: Dess, Gregory G.

Edition: 11

Format: Student Edition

Number Of Pages: 512

EAN: 9781266011832

Release Date: 24-01-2023

Package Dimensions: 10.0 x 8.1 x 0.7 inches

Languages: English

Binding: loose_leaf

Details: Strategic Management: Creating Competitive Advantages, Eleventh edition, written by authors Dess, McNamara, Eisner, and Sauerwald continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).