Mastering Technical Sales: The Sales Engineer's Handbook (Artech House Technology Management and Professional Development Library)

Author: Care, John

Brand: Artech House

Edition: 4

Number Of Pages: 381

EAN: 9781630818722

Release Date: 04-11-2022

Package Dimensions: 9.3 x 6.4 x 0.7 inches

Languages: English

Binding: Hardcover

Details: Care helps sales engineers who engage on the technical side of the sales and buying process navigate the complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. His topics include an overview of the sales process, business value discovery: pains and gains, remote demonstrations and presentations, the new sales engineer: getting started, and time management for the sales engineer. Annotation ©2022 Ringgold, Inc., Portland, OR (protoview.com)