Products and Process Innovation in the Food Industry

Author: Grunert, Klaus Günter

Brand: Springer

Edition: Softcover reprint of the original 1st ed. 1997

Number Of Pages: 262

EAN: 9781461284338

Release Date: 17-09-2011

Package Dimensions: 9.3 x 6.1 x 0.6 inches

Languages: English

Binding: Paperback

Part Number: Refer to Sapnet.

Details: Innovation in new product development is a key factor in determining the success of a food company yet the area is fraught with risk, with failure rates in excess of 90% being common. Using a series of 12 European cases studies, this book examines the innovation process from agriculture through to retailer. Each example highlights a different aspect of innovation, and the lessons that can be learned from experience. It considers the important role that marketing as well as technical aspects play in the process.